Target plans to better recognize Thanksgiving, pauses the “Christmas creep”

NEW YORK (AP) — Target says customers want it to pause the “Christmas creep.” It says it wants to be more in tune with customers’ mindset, so it plans to ease in holiday promotions this year while better recognizing Thanksgiving.

The retailer’s holiday plans also include a new e-gift service, adding kiosks to its stores that focus on impulse presents, and launching a wallet feature to its app. It’s also adding more weekend deals as shoppers focus on holiday buying on the weekend, not the weekdays.

While all retailers need to worry about online growth and the expansion of Amazon, Target is spending $7 billion over three years to remodel old stores, open small ones in cities and college towns and offer faster delivery for online orders.

WNCT-TV 9 On Your Side provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s