GREENVILLE, N.C. (WNCT) — Leaders in the tourism industry met in Greenville Tuesday for the second annual National Travel & Tourism Week Luncheon.
The Greenville-Pitt County Convention & Visitors Bureau (Visit Greenville, NC) hosted the event, which comes as local tourism boards across the country take a look at the impact the industry has on local businesses and industries.
In Greenville, tourism produced $219 million in revenue for the city in 2015 and also employed more than 2,000 people. One focus of the luncheon was the impact craft breweries can bring to the area.
“It draws people into your community,” said Andrew Schmidt, executive director of the Greenville-Pitt County Convention & Visitors Bureau. “People will travel for culinary reasons, for food and for drinks. They like to go experience different breweries and different areas and different foods.”
Schmidt said Greenville has seen a surge of craft breweries choosing to open in the town.
The newest addition is Pitt Street Brewery, which is set to open by next month.
The luncheon included a recognition ceremony for the Greenville Tourism Ambassador Program (TAP) Fall 2016 and Spring 2017 classes. The 3-day experience and education program is designed to educate front-line hospitality professionals, business owners, and others interested in tourism about the Greenville-Pitt County community and customer service skills to help enhance visitor’s experiences. The luncheon program also includes the presentation of the inaugural Visit Greenville, NC Good Company Awards to outstanding tourism partners over the last year.