Luna Pizza Cafe set for late summer opening in uptown Greenville

GREENVILLE, N.C. (WNCT) – Neapolitan pizza is coming to Uptown Greenville late this summer!

“We’re trying to elevate pizza to a degree that people aren’t used to,” said owner Richard Williams. “The idea is for people to walk into the restaurant and say, ‘Wow, I can’t believe I’m in Greenville.’ We want a visit to Luna to be the best part of your day.”

Williams, a 17-year veteran and tenured professor at East Carolina University, said a love for food convinced him it was time for a career change.

Made-from-scratch dough, topped with locally sourced ingredients and baked in an 800-degree brick oven will be featured at the new restaurant, Luna, which will share a building with Pitt Street Brewery. It’s located at the intersection of Dickinson and Pitt streets.

Luna will seat 44 inside, including a 12-seat bar, as well room for 16 to dine al fresco.

To learn to make authentic pizza,  Williams enrolled in the Bivero Pizza Academy in Florence, Italy and spent weeks over the summer then again in December working in Pizzeria Zero Zero, a world-class pizza restaurant in Italy in order to learn to make authentic pizza.

Williams said he plans to use local beers and ingredients in the shop.

“It supports local suppliers, it supports the local community and economy,” he said. “Plus stuff that is fresh is better for the environment and better for your health.”

He said, when it comes to the pizza, it’s all about the crust and the quality of the ingredients, “We’ll have hand-crafted Neapolitan pizza cooked in under 2 minutes at 800 degrees, fresh appetizers, some lovely desserts, and a full bar. We want to use as many local products as we can in interesting ways, and we want to bring a fun and sophisticated dining experience to the people of eastern North Carolina.


For more information on Luna Pizza Café, check them out on Facebook or at

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