City leaders in Greenville zero in on recruiting, retaining millennials

GREENVILLE, N.C. (WNCT) – Greenville’s economy continues growing as it quickly approaches a population of 100,000.

Now, city leaders are focusing on young professionals.

Uptown Greenville is transforming from a place catered to college students into a destination that will hopefully keep young professionals around.

Greenville leaders say cities across the country are focusing on recruiting and retaining millennials. They’re the largest population to enter the workforce in recent history.

Greenville wants to take advantage of that but hasn’t been very successful in the past.

Uptown Greenville CEO Bianca Shoneman said that starts with creating more places which cater to their interests. That includes places like Uptown Brewing Company, Dickinson Avenue Public House, and many of the arts and cultural opportunities throughout the city.

“We think it’s important to keep them here because we have a pipeline here,” said Bianca Shoneman, President, and CEO, Uptown Greenville. “And lately, that pipeline has not been feeding the city. There’s a great opportunity for us to grow as a municipality by attracting the students that ECU produces, the best and the brightest of eastern North Carolina.”

It’s not just about growing the workforce. They also want to take advantage of millennials spending and supporting the local economy.

Industry leaders in healthcare and education are also working to keep young professionals in the area.

WNCT-TV 9 On Your Side provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s