Marketing plans for historic Greenville site could be economic catalyst

GREENVILLE, N.C. (WNCT) – Greenville officials said the old Imperial Tobacco Warehouse site could be the economic catalyst the city has been looking for to revitalize Dickinson Ave.

The city recently partnered with the UNC School of Government’s Development Finance Initiative (DFI) to figure out how the land should be best used.

“We could get anything, right. We could get anything that doesn’t have any public interest. But what this helps us do is go through a deliberate process that identifies the community,” said Uptown Greenville’s Bianca Shoneman.

The project costs $94,000, but will enable city leaders to figure out what could be developed on the land, and what the city and community needs. Options range from businesses and restaurants to apartments and a park.

Once the market analysis is done, the city plans to market the property to investors across the country.

The potential development has other businesses in the area excited.

Brad Hufford helped to open the Dickinson Avenue Public House more than a year ago. He said it was a risk at first, but has since paid off.

“It just had so much potential, and we knew that downtown revitalization efforts that the city and Uptown Greenville were doing would really improve this area,” Hufford said.

He said the development of the old tobacco warehouse site could bring further development to the area.

Officials hope to have the market analysis completed by mid-January.

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