122 million Americans expected to shop online for Cyber Monday

GREENVILLE, N.C. (WNCT) – The holiday shopping craze continues another day on Cyber Monday, with 122 million Americans expected to shop online.

Consumers are spending more money online than ever before, yet, much like Black Friday, that means Cyber Monday seems to be losing its luster.

The Monday after Thanksgiving is traditionally the busiest online shopping day of the year, but it could change this year because internet deals are available earlier than ever before.

This year, fewer people took to the stores and more took to the web for Black Friday. Americans spent more than $3.4 billion shopping online Friday. According to Adobe, it’s the first time in U.S. history mobile revenue exceeded $1 billion in one day.

Savings were so good, savvy shoppers crashed Macy’s website.

Despite the extended online deals this year, consumer experts still have high expectations for Cyber Monday.

“It’s going to be a very strong Cyber Monday. You are looking at Amazon, of course, is capturing the lions’ share of Cyber Monday and then Walmart is close after, and then Macy’s, Lord & Taylor, Home Depot — these are three of the other major players,” said Consumers Research President Joe Colangelo.

Online retailers got a jump this year, posting deals on Thanksgiving Day and some, even earlier. Walmart kicked off Cyber Monday deals just after midnight Friday, Amazon started as early as November 16, and Target started November 1.

108.5 million people shopped online during the Thanksgiving-Black Friday weekend compared to just over 99 million who hit the stores.

Consumer experts say like Black Friday, Cyber Monday is losing its impact as a one-day event. However, online purchases are still up.

“Of the three main shopping days over this holiday weekend, that’s thanksgiving, Black Friday and Cyber Monday, Cyber Monday has been growing the fastest of all three of those,” Colangelo said.

Research firm comScore predicts online spending Monday will jump to $3.5 billion, up from $3.12 billion last year.

This year’s holiday season is expected to ring up at $117 billion.

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