Black Friday analysts: If it’s not at least 40% off, don’t buy it

A sign promoting Black Friday specials is displayed in the window of a J.C. Penny store as shoppers queue up at the door for a 3 p.m. opening, Thursday, Nov. 26, 2015, in northeast Denver. (AP Photo/David Zalubowski)

GREENVILLE, N.C. (WNCT) – If avoiding the Black Friday frenzy has kept you from saving, this year you may want to join Brian MacDonald’s Club. It will be his first time taking part.

“There seems to be deeper discounts this year than there have been in year’s past,” said Brian MacDonald, new Black Friday shopper. “So the pain threshold almost seems like it’s worth it.”

Analysts with WalletHub agree and say, if it’s not at least 40% off, don’t buy it. The company scoured 8,000 deals from 35 top retailers, and found Macy’s has the highest average discount of 63%. They suggest making a list before you shop to match exactly which retailers are the best discounts for that specific product or category.

9 On Your Side also checked in with a few local stores.

Sears has half off major appliances. “We are giving tools away, basically,” said Apryl McCoun, Sears.

At Best Buy, a Toshiba 4K TV is more than 50% off. “A 50-inch for $200 bucks. That’s stupid crazy, that’s so much better. And computers, I’ve never seen a computer that cheap, for $99.”

Keep in mind, you’ll see the most deals on toys, but they won’t be rock bottom. Jewelry will, but those deals [will be] much more rare.

And, just another tip, when you go shopping make sure you’re armed with your cell phone. There’s a Black Friday database that allows you to quickly search your item to see if it’s cheaper somewhere else.

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