GREENVILLE, N.C. (WNCT) – Millions took to Twitter, Facebook and even Snapchat to weigh in Monday’s presidential debate, the “most tweeted debate ever.”
“Almost everybody has some form of smartphone, and they can just pull it up,” said Joshua Howard, an East Carolina University freshman.
Social media expert and ECU professor Tracy Tuten said social media posts may impact the public’s view of the candidates.
“Seeing how other people respond (to the candidates) might then influence us to respond similarly,” Tuten said.
However, social media posts may not always tell the full story.
“People kind of get their opinions based off of small things that they see on social media and (do) not necessarily get the full story or in-depth coverage of what they should actually get,” said Howard.
Several organizations monitored the debate in real time, and Cognovi Labs analyzed the emotions of social media users.
Both Clinton and Trump’s campaigns made posts using their respective candidates Twitter accounts to amplify their message. Tuten said the strategy is simple: repetition.
“”The best way to get people to remember something is to remind them; have it repeated for them,” Tuten said.