GREENVILLE, N.C. (WNCT) – In an effort to stop underage drinking, state officials are now giving their all to get the message across.
As part of the North Carolina Alcohol Beverage Control Commission’s anti-teen drinking campaign, Talk It Out NC, ads are airing across the state.
The campaign primarily targets middle-schoolers and their parents, urging them to have the conversation about underage drinking.
While the chairman of the commission says he knows the ads are hard hitting, he believes they are necessary to get the message across.
“Let me tell you what’s too tough, too tough is when you get a call at three in the morning from somebody you don’t even know and they tell you your son is dead,” said Jim Gardner, Chairman of the Commission.
At least a fifth of students surveyed for research leading up to these ads say they began drinking as early as 14 years old.
Which is why Gardner says their commission will continue to fight underage drinking one commercial at a time.
“We have a responsibility I think to every child in this state to do everything we can to protect them, make them aware of the dangers and also make their parents aware,” said Gardner.
The campaign ads are just the latest phase of the Talk It Out NC campaign which has been running for the past two years.
For more information on the campaign visit http://www.talkitoutnc.org/