Millennial generation becoming target for local buisnesses

GREENVILLE, N.C. (WNCT) – In 2015, millennials as a whole visited restaurants 14 billion times and spent over $95-billion.

9 On Your Side looked into how restaurants in Greenville are trying to get a slice of that pie.

Millennials are becoming the target clientele for many restaurants in the East. Aspiring entrepreneurs say it’s not just the future generation. It’s the future of their business.

“We are seeing a mid-20’s to mid-30’s group come in here,” said Brayom Anderson, owner of the Rickhouse.

The age group is classified as millennials. Restaurant owners are quickly realizing millennials are willing to spend locally and spend at places that cater to their interest.

“A lot of the graduates from East Carolina are choosing to make Greenville their home and they’re looking for a more of a local environment to come spend their money, as opposed to chain restaurants,” said Anderson.

That’s why so many new restaurants, aimed at young professionals, are popping up in the city.

“This is the type of business that is going to attract those folks into the community, help keep them here, keep them engaged,” added Robin Ashely, taproom manager at Trollingwood.

The owners of Trollingwood, a new nano brewery on Dickinson Avenue, saw the need for more establishments as Greenville’s young adult population continues to grow.

“That’s really a big target for the craft beer industry. The millennial generation, the young professional crowd, they are really interested in craft beer. They love the different flavors, the different tastes that craft beer can bring them, and they like going to tap rooms, to breweries,” Ashley continued.

Millennials told 9 On Your Side that it’s working. Sim Asher, a millennial, has lived in Greenville his whole life and said new businesses appealing to his age group makes him want to stay.

“Keeping us here, it really helps the city grow as we continue to grow,” he said.

It certainly is growing. The Uptown Brewing Company, that is opening this fall, is another example of more businesses targeting young professionals coming to the area.

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