New businesses accelerating growth along Greenville’s Firetower Rd.

GREENVILLE, N.C. (WNCT) – New and proposed businesses along Greenville’s Firetower Rd. are expected to accelerate growth in the corridor.

Champions Health & Fitness opened a new facility next to Winterville Charter Academy.

“You can see houses around here,” Owner Greg Lassiter said about the area. “You’ve got access here that’s very easy; that’s in and out.”

A high number of houses and easy access are two of the reasons why The Overton Group’s Michael Overton said developers are interested in the area.

“If you look at the demographics of the area, it actually has some of the strongest demographics in the city of Greenville,” Overton said.

The area has a higher than average median income and sees thousands of cars pass through a day.

Overton’s working with developers to build up land next to the fire tower into what he hopes will be a shopping center anchored by a supermarket.

Morgan Printers and Firetower Animal Clinic plan to build new offices as well.

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