WASHINGTON (MEDIA GENERAL) – Some Republican candidates for president of United States are changing their TV ad strategies in a big way.
Former Florida Gov. Jeb Bush’s campaigned announced he will not spend more money on TV ads and instead focus those funds on hiring staff to improve the campaign’s ground organization.
A pro-Bush SuperPAC will still spend $19 million in the first three early states to vote.
Bush supporters have spent more than double on TV ads compared to anyone else, but he remains distant from other leading candidates in the polls.
Front-runner Donald Trump has only spent a little more than $210,000 on radio advertising. However, he said that will change.
“I feel I have an obligation even to myself and to the country to spend,” Trump said. “And so we’re going to be spending a minimum of $2 million.”
Studies from the American Psychological Association and Wesleyan University show TV ads do not sway big groups of voters, but can make the difference in a tight race.