GREENVILLE, N.C. (WNCT) – October through December is often referred to as “Giving Season”. This year though, some Eastern North Carolina nonprofits are coming up short. While some organizations, like the Salvation Army, say they’re struggling.
“The donations have been slow,” says Lt. Bruce Rabon with the Salvation Army of Beaufort County. “We’re nowhere near where we were last year.”
Other groups say it’s too soon to tell.
“We’ve actually seen very steady donations at the Food Bank to this point,” says Lance Barton, Food Bank Eastern Regional Director. “I have to say that it’s probably too early to make a decision if it’s been a good giving season or not.”
The Salvation Army says they’re seeing increased demand.
“We have seen an influx in the number of folks that have come through doors needing service,” says Rabon. “Whether that’s food or utilities or whatever the case may be.”
The Food Bank says the community seems focused on giving but donations may be spread across multiple groups.
“The reality is that we have a lot of organizations that are trying to reach out to a lot of people,” says Barton. “I would say that our community is certainly not any less generous than they’ve always been, we live in an incredible generous community, but there are a lot more options than there used to be.”
Nonprofits are working on creative solutions like more exposure.
“This year as far as our angel tree, we expanded the number of locations so that we could hopefully have more visual aid out there,” says Rabon.
Both in-person and online, on website’s like GoFundMe and CrowdFunding. Technology offers a unique approach that may take the hassle out of charity.
“A non-profits most important component is their reputation,” says Barton. “When you do crowd-sourcing, you bring your own legitimacy.”
Local groups hope that legitimacy translates into donations to help those in need.